Income Claims, The FTC And Jail
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If you’re new to marketing or you haven’t been paying attention to what you can and cannot do in your advertising, here are some guidelines to keep you out of hot water with the FTC.
The days of people throwing up a website, creating a crappy product and ripping everyone off to the tune of hundreds of dollars a piece are over. These days advertisers have to be honest.
Terms
- [YES] Can be sold
- [YES] Can be used for personal use
- [YES] Can be packaged with other products
- [YES] Can modify/change the sales letter
- [YES] Can be added into paid membership websites
- [YES] Can put your name on the sales letter
- [YES] Can be offered as a bonus
- [YES] Can be used to build a list
- [YES] Can print/publish offline
- [YES] Can be given away for free
- [YES] Can convey and sell Personal Use Rights
- [YES] Can convey and sell Resale Rights
- [YES] Can convey and sell Master Resale Rights
- [NO] Can modify/change the main product
- [NO] Can modify/change the graphics and ecover
- [NO] Can be added to free membership websites
- [NO] Can convey and sell Private Label Rights