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Publishing an ezine faces the challenge of combating the junk disguised as helpful information. Focus on building genuine relationships with readers by offering real, quality content that values their goals over your commissions.
The money is in the list, right?
Well, that's not exactly true – it's not the whole truth anyway.
The biggest obstacle you face when you publish an ezine is the fact that readers have grown accustomed to receiving junk disguised as helpful information from your competitors.
Many publishers write about every new trend (and the underlying product) with a "I gotta get paid" mentality. This approach shifts focus away from the audience and towards self-serving goals.
That’s a surefire recipe for disaster.
Whenever you write for your subscribers, don't do it with the sole intention of earning a check. While earning is important, the success of your business depends on how many people believe you genuinely want to help them achieve their goals.
Show your readers that you value them by providing real, quality information. See them as more than just a dollar sign. Otherwise, you’ll be grouped with your competitors, marked with a big sign that says, “Will Do Anything for Commissions”.
Responsive readers come from a conscious effort to build a solid relationship with them. People connect with other people, not mindless robots chasing commission checks.
