2017 is set to be another eye-opening year for digital marketers everywhere! If you're not implementing a digital advertising strategy, you're already falling behind!

You've likely encountered the term "online advertising" before in one form or another. It's sometimes referred to as Search Engine Marketing (SEM), paid channel marketing, or pay-per-click (PPC) marketing.

These terms are often used interchangeably to describe the same concept – purchasing or "renting" traffic through online ads.

Most companies now realize that the best way to attract customers is through online advertising, as most people turn to the Internet to find what they are looking for. Advertising online has become the most effective way to bring in targeted customers and increase sales. There are many ways in which a business or company can advertise online.

This guide outlines various methods for marketing and promoting products, services, and websites on the web and social media. Increasing mobile network availability and the affordability of the Internet have contributed to the healthy growth of online video advertising in 2016.

The online video advertising industry had a very impressive 2016, achieving a growth rate of 200%. The rise in video content consumption fueled this growth, creating a higher demand for online video ads. The accelerating rollout of mobile networks and the easy availability of affordable Internet access suggest that 2017 will be the 'Year for Online Video Advertising.'

Make the most of 2017 by using the amazing tips and techniques of online advertising on social media outlined in the chapters below to launch your business to the next level.

• Online Ads: An Overview
• An Overview of Paid Channel Pricing Models
• How to Select the Right Ad Network
• Create Landing Pages That Convert
• Steps to a Successful Online Advertising Campaign
• Using Google AdWords for Your PPC Campaign
• A Guide on Social Media Advertising
• A Guide on Video Advertising
• Tips for Effective Paid Internet Advertising
• Online Advertising Tips for Tackling Discrepancies Between Clicks and Visits
• PPC Tools for Keyword, Ad Copy, and Profit Analysis
• Case Studies of Successful Online Advertising Campaigns