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Unlock the power of goal-setting with insights from philosophers E.A. Locke and G. Latham, helping you make calculated decisions and stay motivated.
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One of the most well-known advocates of goal-setting theory are philosophers E.A. Locke and G. Latham. Their theory suggests that goal setting is an inherent aspect of being human and that identifying and planning how to achieve these goals are among the most natural aspects of human behavior.
According to goal-setting theory, identifying goals allows individuals to make calculated decisions. Once these goals are recognized, they naturally guide and motivate individuals to achieve them. It also helps people commit to something and organize their activities in a way that keeps them focused on their intended accomplishments.