License: Master Resell Rights
Terms: PU, GA, RR, MRR
Size: 1.93 MB
Estimated product value:
Price: 1.00
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Companies are beginning to shift their focus from customer needs to the product. They categorize and sub-categorize products to better target potential users, improving effectiveness in the market.
Marketing has always begun with identifying the needs of the customer. However, many companies today are shifting their focus to the product itself. They start by classifying the product into a broad category, and then into a more specific sub-category. For example, they might first categorize a product as pudding and then further specify the flavors of that pudding. By concentrating on the product, companies can better understand and target the potential users of their product.
