WordPress is a simple and easy way to set up a blog with minimal programming requirements. It offers a plethora of themes, theme resources, and the ability to use images and various blog designs and layouts. High-end blogging tools like WordPress can simplify the arduous process of setting up a blog or blogging system. WordPress is incredibly user-friendly.

Many users turn to WordPress for one primary reason — to make money. WordPress blogs tend to get better search rankings than other sites. While we will explore that in more detail later, it's worth noting that there are search engine advantages to using WordPress tools. Blogging, as a form of website promotion and information sharing, can have very strong business implications.

WordPress is built to W3C standards for XHTML and CSS, making its code easier to manage and render in standards-compliant browsers. Non-compliant browsers require only a few changes to become compliant. WordPress websites come equipped with several positive features such as themes, the ability to make non-compiling changes to the website, and the use of plugins. One of the most significant benefits of WordPress is that you do not need to know PHP or any other programming languages.

WordPress could be the perfect tool for your business to generate substantial traffic to a central website. Its relative advantages include:

• You don’t have to know PHP.
• You don’t have to know how to program at all.
• You don’t need to use the WordPress hosting service, although it is available.
• WordPress has aggregator support for standard RSS configurations, already implemented with Atom.
• WordPress automatically connects and configures with MySQL with minimal effort.
• Being built to standards increases WordPress’s longevity and future internet adoption.
• WordPress automatically imports images.
• The WordPress template has built-in links.
• WordPress allows for the customization of metadata.
• WordPress provides customized styling for printing.
• WordPress lets the administrator design headlines.
• WordPress supports categories.
• WordPress features customization for the sidebar.
• WordPress allows for customized RSS Feeds.
• WordPress supports customized forms.
• WordPress provides basic blogging posts.
• WordPress has archiving features for posts.
• WordPress includes contact pages in the template.
• WordPress supports an about page.
• WordPress allows for styling lists and is built with CSS.