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Discover tools to create custom chatbots without programming knowledge. Learn how chatbots can boost your marketing efforts, cut costs, and enhance customer service.
Discover the best tools for creating your own custom chatbot without any programming knowledge!
With platforms like Facebook and Kik opening up to automated messaging for companies, chatbots have seen a surge in popularity. Facebook jumped from zero chatbots in February 2016 to 18,000 by July of the same year. Kik boasts approximately 300 million registered users who exchanged 350 million automated messages with the platform within the first seven months of its chatbot's introduction.
You've probably encountered chatbots in action. They are prevalent on various websites, from major retail chains to mobile phone service providers, and many other sites and apps.
At first, you might think you're talking to a real person. Usually, a popup appears with a picture of an agent and a name. The “agent” asks something like, “May I help you with anything?” or “Do you have any questions?”
Chatbots utilize advanced artificial intelligence to answer many user inquiries. If the bot cannot assist, it typically asks the user to call, email, or fill out a support form, or to check a FAQ page.
Chatbots are highly sophisticated and can nearly convince users they are speaking to a real person. This benefits companies by reducing overhead; chatbots can replace customer service agents in many instances. Only when the chatbot cannot help does a real agent need to intervene. While chatbots have some drawbacks, they also offer numerous benefits.
This guide will teach you about how chatbots can be leveraged for marketing and help you determine if chatbots are a good fit for your business.
