These simple and over the shoulder videos will enable you to increase your learning and make the most by using Instagram Advertising for your business!

Instagram is a social networking application that is designed for sharing videos and photos using smartphones and other devices. As with Twitter and Facebook, Instagram users also have their own account, with their profile and newsfeed.

The app was created by Mike Krieger and Kevin Systrom, and was released on October 10, 2010. It instantly became popular and gained more than 100 million users in April 2012, and more than 300 million in December 2014. 

Photos and videos posted by users on Instagram are automatically displayed in their profiles. Instagram users can follow each other and see each other’s posts on their newsfeed. Instagram is actually Facebook’s simplified version, the only difference is that its emphasis is on video and photo sharing only.

It’s a social media app, and therefore it is very simple to interact with other Instagram users by just following them, liking, tagging, and commenting on their videos and photos, as well as private messaging them.

Using Instagram as a social media platform for your business gives you a lot of perks and opportunities for generating more profit. Here's a closer look at the major benefits of using Instagram for your business.

Most of the time, brand posts and updates on Twitter and Facebook are overlooked by users. This is not true for the users of Instagram, because if your Instagram account is active and posts relevant and interesting content, you will gain higher engagement from followers (customers and potential customers).

The latest study of Instagram has found that its content is 58 times more engaging compared to Facebook, and generates 120 times more engagement than Twitter.

As your brand becomes more popular on Instagram due to engaging content, it eventually helps your business gain the trust of your target audience. With the nature of online marketing, Instagram can significantly help you build an emotional connectional with your customers. 

Learn more about Instagram inside. This will be very helpful for you. This exclusive video training will show you step-by-step, topic by topic, and tool by tool, what you need to know to dominate Instagram Ads, in the easiest way possible, using the most effective tools and in the shortest time ever. This video training is comprised of 22 HD training videos organized into 5 sections.