Create the Perfect YouTube Marketing Video - 5 Tips to Get it Right

You can use YouTube to market your business, product, or services. However, you need a good video to attract traffic and make viewers want to visit your website after they've finished watching.

So what goes into the perfect YouTube marketing video? Creativity is always essential, as is professionalism. Still, there are other factors to consider. The following is a list of 5 tips to get you started:

1. Make your video creative. With all the videos out there, yours needs to stand out. Use fun music, great shots, and try to find an angle that hasn't already been done. People generally turn to YouTube to be entertained, and your video needs to deliver this.

2. Offer tips or solutions to common problems associated with your particular product, business, or services. This type of informational video will be appreciated by the audience because they are learning something. Try to make the tips unique and valuable.

3. Make your video educational. People love to learn new things. Your perfect YouTube marketing video doesn't have to be solely about how to find your website or the cost of your product. For example, if you are advertising your mechanical business, consider giving a demonstration on how to change a tire. People will watch your video, learn something, and then visit your website. These how-to videos are less threatening than standard commercials and much more entertaining.

4. Add some realism or behind-the-scenes content to your video. Introduce your staff, feature some customers, or even give the audience a behind-the-scenes tour of your office, factory, or workplace. This adds authenticity to your product or business.

5. Add closed-captions to your video. Remember that not everyone can hear, and some audience members might be the very ones who want to order your product. It's thoughtful to consider the hearing impaired when creating a video, even a marketing video, as most people rarely do.

YouTube Video Marketing Tips - Join the Community

Do you want your YouTube marketing video to be seen? Are you running out of ideas on how to market it for little to no money? One of the best ways to promote your marketing video is to join the community. After uploading your video, choosing your categories and tags, and letting it settle into the site, you can't just sit back and hope traffic comes to it—you must market it as well. One of the easiest ways to market your video is to send emails to other users and produce bulletins, similar to a Facebook status or Myspace bulletin, from your profile or other pages.