Inside This Easy To Follow 5-Day Crash Course, You Will Be Introduced To The Power Of Content Marketing!

You've likely heard the phrase 'content is king.' Why is that? Because no matter what type of business you’re in, the content you provide to your consumers will be at the core of your marketing plan. It's what builds credibility and loyalty.

Businesses aren't built on first-time visitors. Companies like Coca-Cola don't make most of their money from people drinking just one soda.

They instead make money from people who drink a Coke and decide it's good enough to purchase again and again. If businesses had to attract a new customer every time to get paid, they would have gone under by now.

Yet, many people still approach their business that way. Instead of focusing on repeat visitors, they concentrate on optimizing for search engines to get more new customers.

Ultimately, famous and successful blogs like Huffington Post or TechCrunch still get most of their traffic from repeat visitors. While search engines love them, their businesses would be a fraction of what they are today if they didn't have great content.

For many years, Google and other search engines have worked to improve their search results to provide the best content possible in relation to what users are searching for.

As search engines become smarter, marketers who focus primarily on marketing tactics instead of actual content will consistently lose ground to competitors who understand the importance of creating a consistent flow of quality content for their consumers.

Google has proven this by continuously downgrading low-quality links and prioritizing usage statistics and other metrics to measure the quality of a website's content.

If you build your website around great content while having a decent understanding of basic SEO, your site will grow. If you focus all your attention on SEO and neglect quality content, you'll always be trying to stay one step ahead of the search engines.

Now, let’s go over the different forms of content you can use to grow your business. There are four main types of content: text, graphics, audio, and video. Each of these has its benefits and will appeal to different audience types.