Have you been looking for a great way to get more subscribers? Do you constantly seek quality information to provide to your readers?
You'll use various methods to send visitors to your lead capture page, website or blog. These methods might include paid advertising, social media marketing, media buys, link swaps and so on.
When they get there you entice them with a free offer of some kind in exchange for them giving you their email address.
That new subscriber automatically receives the free offer, and this part is important: They are redirected to a special offer. This offer is usually something that is steeply discounted and extremely limited time-wise.
If the new subscriber purchases, they're placed on the customer list. Otherwise they stay on the lead list. Either way, they continue to receive content and promotions from you every day or two, automatically via the autoresponder.